“The antioxidant capacities of an Australian olive leaf juice are 28 times more powerful than some of the “super juices”.
A Mediterranean diet concentrate made from 100% fresh olive leaves is already selling for $ 1 million a month in Australia. Recent laboratory results questions the efficiency of some “super juices” and an Australian olive leaf juice made only from olive leaves came in to the spotlight.
The increasing promotions for a range of exotic fruit juices carrying different health claims including antioxidant capacities has seen in Australia. The entry of fruits in to the Australian market raised significant discussions due to the large variations in the antioxidant capacity of different fruits and brands.
According to the recent study conducted by the “Australian Consumer Advocate Choice” magazine some of the antioxidant juices in market has in a single dose contain only 10% of the antioxidant capacity of an apple.
The olive leaf juice that was scientifically proved as the powerful antioxidant is attracting positive interest from both beverage manufacturers as well as medical fraternity.
The olive leaf complex made directly from fresh olive leaves at “Olive Products” is listed on the ‘Australian Register of Therapeutic Goods’. The olive leaves have antioxidant properties, free radical scavenging capacity that protects to help the cells from weakening and also to maintain the health.
According to the co-founder of “Olive Products”, the consumers are aware of the health claims made by food and drinks but also understand the benefits of antioxidant found in olive oil, fresh vegetables and other Mediterranean diet ingredients.
The anti-oxidant capacity tests had done by ‘Southern Cross University’ established that olive leaves contains 400% more antioxidant capacity than the Vitamin C. Olive leaves when compared to other juices, the results were even more impressive.
MediOlive Olive Leaf complex has a total antioxidant capacity of more than 507,000 µmol TE/liter based on internationally recognized total antioxidant capacity per liter comparison. This MediOlive Olive Leaf complex is 28 times more powerful than some of the juices in the Choice study and 500% stronger than the highest-ranking “Super Juices”.
MediOlive is going to be an important market player when combined to the anti-microbial, cardiovascular and other health benefits. MediOlive will be on display at ‘Natural Products Expo West’ in Anaheim, California on March 14-16 2008 and also at Natural Products Expo Europe in Olympia, London on April 2008.
