Affordable Healthcare is one of the most critical health issues in American society today. It has been found that many American citizens are compromising on their health issues because of the economical crisis and rising prices of basic commodities of life. The situation becomes more critical when people opt to skip doses and neglecting health issues. What every American is looking forward to is an affordable healthcare solution.
In this regard many campaigns are ongoing with Teva Pharmaceuticals USA on the front line by launching its first awareness campaign all over the U.S. Whilst the U.S is going for possible healthcare reforms in 2009, Teva aims at making people understand generic drugs’ economical value. Generic drugs are quite valuable because of the savings they provide, said senior director of corporate communications, North America, Teva, Denise Bradley.
‘Year of Affordable Healthcare’ is a nationwide campaign headed by Teva Pharmaceuticals USA which is in coherence with Hatch-Waxman Act. Hatch-Waxman Act holds a turning point position in American healthcare history, as it gave birth to the today generic drug industry which has helped and is helping saving billions of dollars in health care.
Affordable healthcare is being uplifted by targeting media, consumers, and legislators by bringing Teva as the front liner because it is amongst the world’s largest generic drug makers. The Obama Administration has also been vocal about bringing an affordable drugs and health care system to help the people.
Lifting up generic drugs demand will be helpful for generic drug industry too, as it is undergoing many changes. There are many pending laws for follow-on biologics. The follow-on biologics counselors hope that Congress will take positive steps in elucidating the generic drugs industry.
Teva is continuously working positively to spread the public service message of affordable health care. It has released several videos to coincide with the campaign. Teva has launched these videos on YouTube video, yearofaffordablehealth.com and Twitter page.
With the launch of the ‘Year of Affordable Healthcare’, polls are also up, evaluating different health care issues. One of such polls, national poll quoted 1/5 ratio of Americans neglecting their health. A majority of 85% poll participants advocated the use of generic drugs so that people can save most of their money.
